Archive | November, 2006

Search Engine Marketing (SEM) and Search Engine Optimization (SEO): Is there a difference?

In the simplest way possible, SEM and SEO are tools which website creators, especially those who are promoting and selling a certain service or product, use in order to gain a lot of exposure and better ranking for their website. Sounds easy enough, right? Well, the simplicity ends there. To make it a tad bit […]

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The Coca Cola Siade of View a new commercial Ad

Coca-Cola (often “Coke”) is a carbonated cola and the world’s most popular soft drink.[1] The Coca-Cola Company’s headquarters are located in Atlanta, Georgia, where the drink was first concocted around 1886. Coke’s inventor John Stith Pemberton was not a shrewd marketer of his drink, and the ownership of Coke eventually passed to Asa Candler, whose […]

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Search Engine Giant Google Checks Out Paypal market’s Lead

Google’s young online payment service, Checkout, is one of the few Google products to live up to the hype in some time. As of Cyber Monday 2006, Checkout halved PayPal’s market share lead. Unlike so many other Google products, which were brought forth and generally orphaned on the Web somewhere, Checkout has been aggressively promoted […]

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How to make the most of an MBA fair

It is now possible to research MBA programmes without leaving your home or office desk, thanks to the internet and the host of school-specific and general information websites available. But, given the investment of time, effort and money that the MBA experience demands, there is still no substitute for meeting the admissions personnel of possible […]

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Is the CAT moving closer to GMAT?

To all external appearances, the CAT might seem to be over. But we know better, the CAT is far from over. There is a raging debate over the answer keys due to which most students do not know where they belong. There are only some (lucky or perhaps unlucky) students who conclusively know whether they […]

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Golden South – Technocrats v/s Film Stars

Sir M Vishweshvaraya is like an elderly member in the family for the people in old Mysore region in Karnataka. He died decades before I was born. But I knew so much about him when I was just 6 or 7 years old. Because my mother, father, grandmother and other seniors in the family used […]

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