(MICA) Mudra Institute of Communications, Ahmedabad

About the Institute Our Vision & Mission: To be the pre-eminent communications management school, To develop innovative professionals in the practice, development and management of communications to serve the needs of the industry  and society through education, research and advocacy.

Started in 1991, Mudra Institute of Communications, Ahmedabad (MICA) is an autonomous non-profit management education institution.  MICA has set a precedent as the first residential academic institution in the country and perhaps in the Asia-Pacific region wholly dedicated to meeting the needs of the integrated marketing communications industry.  MICA complements the role that management education plays in modernizing and professionalizing communications-driven businesses. 

Today, it is the alma mater of professionals who are serving in the marketing, marketing research, advertising and media sectors, and emerging communications-driven businesses such as broadcasting, retail and design communication, and public relations and event and entertainment management.  The MICA Brand assures the delivery of current, reliable and cost-effective communications management skills. 

The single, most important aspect that makes MICA stand apart from the other management schools in the country is the strength and design of its curriculum.  The courses are structured and taught with the intention of creating communications management specialists who are able to understand the multiple requirements of business, specifically of those organizations that are communications-driven in realizing their business strategy and effectiveness. MICA is contemporary. Freshness of spirit is characteristic of this institution. MICA believes in facilitating learning and sharing ideas and experience rather than merely teaching, and encourages experimentation and innovation. While encouraging each individual to develop his/her potential, MICA also helps students understand and imbibe the value of teamwork.

PGDM (Communications) Overview MICA’s Post-graduate Programme Diploma in Management (Communications) has set a remarkable pace for itself since its inception in 1994, The active PGDM (Communications) has evolved into one of the premier programmes in the country, endorsed by 100 per cent campus placements with the best corporate houses in India and in recent times, abroad. MICA’s stringent selection norms coupled with the rigour of the curriculum ensure a highly committed, creatively and innovatively anchored, professionally oriented communications manager skilled in the practice, development and management of communications for industry and society.

The realization that communications management is a crucial component of industry leadership, launched MICA over a decade ago. Communications management, across the industry spectrum, is our core competency. The PGDM (Communications) teaches lateral thinking and consumer insight. A MICAn redefines the traditional role of a manager to steer brands and organizations through the power of sharper consumer insight expressed through effective communication. The MICAn’s expertise lies in understanding the relevance of the emerging avenues of communications to the industry and society today and in being equipped to deal with their myriad complexities.

Communication has been at the heart of MICA’s academic programmes since its inception. Since then, much has changed. The millennium heralded forces of change at work in the market. The accelerated diffusion of information technology, the frenetic proliferation of media and new options, the heightened and global competition, the established reality of fragmented markets and the indispensability of technology redefined the rules. Spurred by these developments, MICA made the transition from communications to communications management and is now the premier institution in this field in India and perhaps, in the Asia Pacific region.

Many ambitious young men and women have taken MICA’s PGDM (Communications) to enviable positions in the business of communications management at destinations like L’Oreal, Leo Burnnet, Procter & Gamble, Ogilvy & Mather, CitiFinancial, Mindshare, NDTV, The Times of India, HLL, AC Nielsen ORG Marg, IBM, Star TV, CavinKare, Hutch and many more. MICA offers students concentrations in Brand Management, Account Planning and Management, Marketing Research, Media Management and the emerging disciplines of Public Relations, and Broadcasting, Design and Retail Communications.

MICA has always been in the vanguard of management education trends in India. By being attuned to the country’s business context, MICA has provided industry with informed and efficient professionals with the ability and the desire to be innovative leaders. The PGDM (Communications) embeds in them a sense of values that encompass not only work ethics, but also a commitment to and a passion for marketing and communications as a discipline, especially in commercial organizations. The programme also helps them develop the mental discipline to blend concepts and ideas with strategic planning and action creatively and innovatively. International collaborations and exchange programmes with Institutes in countries like the UK, USA, France, Singapore, Philippines and Vietnam present opportunities for international marketing.

Admissions to Post Graduate Programme in Communications Management (PGPCM) leading to Post Graduate Diploma in Management – Communications (PGDM-C) 2008 – 2010 Please go to any of the following links for more information on the admission procedure for the year 2008-2010.

Applications will be available at select branches of State Bank of India, Axis Bank, IMS Learning Resources, PT Education, Career Launcher and Career Forum. See attached List . Forms are also available from MICA Admissions office. Application form can also be downloaded using the following link: Click here to Download Please send the application form downloaded from the site, duly filled with a draft for Rs. 1350/- in favor of Mudra Institute of Communications, Ahmedabad payable at Ahmedabad, to the Admissions office, MICA, latest by January 5, 2008.About 10 days after sending your form, get your MICA Application Number by entering your CAT Registration number

Eligibility Admission to the PGDM-C programme requires a Bachelor’s degree (in keeping with the 10 + 2 + 3 (4) system) with minmum 50% marks or an equivalent qualification in any discipline recognised by the Association of Indian Universities. Candidates appearing for the final examination towards a Bachelor’s degree (or equivalent) are also eligible to apply. Students with demonstrable aptitude for expressing, assessing or conceiving ideas that move people to action and achieve business results, will stand better chances of being shortlisted.

Selection Procedure The selection process for the PGDM-C involves three steps:

Stage – I CAT/ GMAT : Candidates have to apply on the basis of CAT 2007 or GMAT score (Score of 31 December 2005 or later).

Stage – II MICA Admissions Test (MICAT) :Shortlisted candidates would be required to appear for the MICAT, which is conducted usually in Feburary / March every year. The MICAT is designed to assess analytical and divergent thinking, written communication skills and familarity with the Indian ethos. MICAT would be conducted at Bangalore, New Delhi, Kolkata and Mumbai.

Stage – III Group Exercise (GE) and Personal Interview (PI) Candidates who clear the MICAT will be invited for Group Excercise and Personal Interview at MICA campus, Ahmedabad later in February / March 2008.

Note: The Institute reserves the right to change any interview centre without assigning any reason.

Important Dates

” The Information Provided here is selective and partial Please contact the regional office or university office for more information. we will not be held responsible for accuracy of the data provided here “