LIC – Direct Sales Executive (DSE) Recruitment

Approximately 1938 Direct Sales Executives are proposed to be engaged by various Offices of the Corporation purely on Contract basis for 3 years under the jurisdiction of Northern Zonal Office. The number of engagements may be changed during the selection process depending on the requirements of the office.

Job Requirement: It is primarily a Marketing job. The DSEs shall be directly responsible for Procuring New Business, Providing Policy Servicing and related jobs from the areas allotted to them. They shall also carry out any other instructions given to them from time to time. For this purpose considerable movements including tours covering entire area allotted to them are involved.

Qualification: Applicant shall possess the Bachelor’s Degree of a University in India established in India under a statute. Preference may be given to those applicants who possess who possess the Bachelor Degree or Diploma in Marketing /Management. Good working knowledge of English and also one Regional language preferably local language is desirable. Knowledge of soft skills such as Power Point / Word / Excel would be additional advantage. Upper age for the member of a Scheduled Caste or a Scheduled Tribe 40, For member of OBCs (other than those in creamy layer) is 38 and for Ex-serviceman 35, increased by the number of years of service in the armed forces subject to maximum age of 45 years where he is a member of OBCs and 47 years where he is a member of SC or ST and Maximum of 42 years in Other than SC, ST, OBC Cases.

Remuneration: Direct Sales Executives, on engagement will be paid monthly remuneration, which will be entirely performance based. An amount of Rs. 25,000/per month will be payable on achieving the business parameters, as prescribed in the Scheme. However, the same can be higher or lower, depending upon the business performance. There is no upper limit to earn the remuneration based on performance.

How to Apply: Candidates satisfying the conditions of eligibility as on the cutoff date shall submit their application to the concerned Divisional Office in the format given below which shall be either handwritten in bold capitals or typewritten on foolscap size paper only. The application should be properly signed. The following shall accompany the Application:

  • Demand Draft towards Application Fees (applicable for all candidates other than SC/ST category).
  • Attested Photocopy of Caste Certificate in respect of SC/ST/OBC candidates.
  • Attested Photocopy of Qualification Certificate and Age Proof.
  • Attested Photocopy of Discharge Certificate in respect of Ex-servicemen.
  • Evidence of Marketing Experience

The candidates are advised to keep ready with them the originals and a set of attested photocopies of each of the certificates listed at item numbers 2, 3, 4 and 5 above for verification at the time of Interview if they qualify for the same. APPLICATION FEES (NONREFUNDABLE): For all candidates (other than SC/ST category): Rs.100/( Rs. one hundred only). The application fee shall be paid by Demand Draft only (valid for six months) favoring “Life Insurance Corporation of India” and payable at (….Divisional Headquarters……) Candidate’s name and date of birth should be written on the reverse of the Demand Draft.

Last date for receipt of application form together with Demand Draft towards application fees (if applicable) will be 21.09.2010. Application Form completed in all respects with enclosures should be posted in a closed cover with a superscription on the cover “Application for Engagement of Direct Sales Executives, _________ Division ” to the address mentioned in the official advertisement.